Among many qualities fashion has, one that is close to my heart is its power to change people through the stories it unfolds. Even though fashion design is based on individuality and how each designer reinterprets the world around them, the way in which their ideas, concepts and creations interact can generate a unique experience. Art and Fashion for Education is an event built around this idea of a special kind of interaction, an interaction between art, fashion and education whose goal is to raise funds for individuals with special abilities, but without financial possibilities. In order to achieve this noble goal, a series of Romanian designers were invited to create unique pieces of clothing inspired by renowned artists and their art works. The designers are: Smaranda Almășan inspired by Mike Kelley, Andreea Bădală by Méret Oppenheim , Lucian Broscățean by Joseph Kosuth, Ioana Ciolacu by Damián Ortega, Andrei Dudău by Apichatpong Weerasethakul , Răzvan Firea by Tamara Łempicka, Olah Gyárfás by Cy Twombly, Adelina Ivan by Antony Gormley , Irina Marinescu by Mircea Suciu , Marina Moldovan by Ben Vautier, Sabina Pop by Nick Cave, Lucian Rusu by Gottfried Helnwein, Carmen Secăreanu by Maya Lin.
It was very interesting to see which were the chosen artists and how did the designers manage to translate art into clothing, to mix their individual aesthetic with the aesthetical universe of the artist they have chosen. In some cases I was able to guess the designer just by looking at his/her inspiration because I could sense the influence of a certain artist in a designer’s work. The entire story behind this event seemed to be a personal one. From the selection of the artist, to the choosing of the fabric, to the final display of the garment, each designer had the opportunity to recreate a work of art by infusing it with his/her personal touch.
So when Lucian Broscățean invited me to take part in his project, as model for the series of images accompanying his design for this event I was overwhelmed with excitement. First of all because I have been a fan and follower of his work for a long time, and have always admired his in-depth analysis of concepts, his unique designs, and his meticulously constructed universe, second of all because I have always been interested in the dialogue between fashion design and art so this was a unique opportunity to observe the way in which this dialogue can be created. Lucian’s inspiration was the work of Joseph Kosuth, one of the most renowned conceptual artists of the 20th century. His work is centered on the exploration of the production and role of language and meaning within art, and although his art may seem detached and stripped of personal meaning, it seduces the viewer at an intellectual level… just like Lucian’s designs. The photos were taken by Mihai Plătică, a talented photographer from Cluj who managed to capture the atmosphere and depth of Lucian’s design and concept.
Art & Fashion for Education is a project initiated and curated by Pavilion Curatorial Office (Răzvan Ion, Eugen Rădescu and Gergő Horváth) and Bucharest Biennale – Bucharest International Biennial for Contemporary Art. The funds raised throughout this event will be used to buy PC’s which will be donated to talented underprivileged teenagers. The beneficiaries of the program will be selected with the help of ‘Noi Orizonturi’ Foundation.
The exhibition opened on the 14th of May and will go on until the 12th of June inside the Teatrul de Comedie in Bucharest (The Comedy Theatre). It will also take place in Timișoara at the Art Museum (June 23 – July 17, 2015) and in Cluj-Napoca at the National Art Museum (September 3 – 16, 2015).