This week I have stumbled upon an article announcing a very interesting exhibition which will be hosted by The Museum of Modern Art in New York, entitled Items: Is Fashion Modern? . In this article, its writers reference an older exhibition, bearing a similar name (Are Clothes Modern?) held in the same museum, curated by the architect and designer Bernard Rudofsky. In the exhibition’s press release, while trying to explain the importance of such an exhibition for the understanding of modernity, he states: “It is strange that dress has been generally denied the status of art, when it is actually a most happy summation of aesthetic, philosophic and psychological components. While painting, sculpture and dance have very definite limitations, dress at its best not only comprises notable elements of these arts, but its sovereign expressiveness through form, color, rhythm – it has to be worn to be alive – its intimate relation to the very source and standard of all esthetic evaluations, the human body, should make it the supreme achievement among the arts.”

The Romanian brand irina schrotter, since its rebranding, five years ago, when Lucian Broscățean became the designer of the brand, had as main focus the exploration of femininity through a constant questioning of what modern means for fashion. In the spring/summer 2017 collection, presented last week at MQ Vienna Fashion Week, the irina schrotter team, composed of Lucian Broscățean (who is now the Creative Director of the brand), Carmen Cherecheș and Diana Flore who are the designers, offered us a well-constructed exploration of femininity. The dress, which represented the central focus of this exploration, was deconstructed in such a subtle manner that it made me reevaluate its importance. Often times the dress is seen as a piece of clothing, embodying the fragility and the preciousness of a woman, but a dress can be much more than that. Its versatility and its aesthetical power were impeccably rendered in irina schrotter’s collection. Meticulously designed details were subtly placed on new types of silhouette, flattering volumes, and asymmetric shapes. The color pallet dominated by white, powder pink, ivory, and pearlescent shades was a very tricky choice made by the designers, because they tend to overwhelm the viewer, and can easily seem repetitive and flat. The fact that it did quite the opposite is an achievement in design and craftsmanship. I very much liked the laser-cut accessories made out of plexiglas, veneer and transparent foil, a very fresh attempt to introduce the logo of the brand in the styling of the collection.

The reason why I referenced Bernard Rudofsky’s quote at the beginning was not at all random. Although I don’t fully agree with his point of view on the matter, I find his approach interesting, and although his exhibition dates back to the 1940’s, his discourse is still very relevant today. His attempt to reexamine the importance of clothing in the artistic discourse seems to me similar to irina schrotter’s attempt to rethink the importance of the dress in the discourse about femininity/feminism in the 21st century. As clothing still struggles to obtain its autonomy in the art world, the dress still struggles to become more than an accessory of a romanticized view on femininity, when in fact it is much more than that.

Creative Director – Lucian Broscățean
Designers: Diana Flore & Carmen Cherecheș
Technical Department Coordinator – Aurora Gongescu
Fashion Show Stylist – Ovidiu Buta
Make-up Artist – Alexandru Abagiu
Accesories – Diana Flore în colaborare cu Woven Atelier
Shoes – Ego
Music – Blanilla
Photos – Raluca Ciornea

Architecturing Collaborations – Irina Schrotter spring-summer 2016

Last Friday, the Romanian brand Irina Schrotter presented its spring – summer 2016 collection during MQ Vienna Fashion Week. This is the third consecutive season in which the brand’s collection is showcased on the official schedule of this event. A soothing feeling of accomplishment transcended this collection because Lucian Broscatean succeeded once again to reinforce the brand’s identity. Relevance, consistency and emotion are the three concepts which represent the basis of Lucian Broscatean’s reconfiguration of the brand since 2012 when the Romanian avant-garde designer started his collaboration with Irina Schrotter.

Irina Schrotter SS16 (6)

There is a sense of easy at the heart of this collection. This may be due to the cleverly orchestrated play on textile surfaces, the use of a relaxed pallet of colors such as beige, ochre, white, navy blue, or the predominance of one – piece outfits which can function as standalone pieces or can be easily combined with other garments existent in ones wardrobe. By just looking at the collection one can easily identify the characteristics of the woman envisioned by Lucian Broscatean, together with his two assistant designers – Carmen Chereches and Diana Flore. She is sensitive and sophisticated, discreetly powerful, unapproachably sexy. She knows that clothes can have a functional side, but also an aesthetical one, that is why sometimes, when she is complimented on her outfit, she mentions the cultural and artistic references that her clothes carry within them: “I love this dress; it’s so functional, like a Bauhaus project”. The geometric cuts, the asymmetries which reshape the silhouette and the patterns which can be reconfigured through styling could be related with the Bauhaus movement, but more than a literal reference, it is the idea of a creative collaboration which may link Irina Schrotter’s collection to the movement. There were the shoes designed by Mihaela Glavan which is a long time collaborator with Irina Schrotter, and the two models promoting the collection in the campaign images – Larisa Citea (one of Irina Schrotter’s favorite model) and Fica Balancan (one of Lucian Broscatean’s favorite model), and the consistent input of Carmen Chereches and Diana Flore that have succeeded in creating a coherent and relevant collection.














Photos – Emil Costrut

Gala UAD 2012 – Part 1

Cu o secunda mai lunga decat celelalte zile ale anului, ziua de 30 iunie 2012 a insemnat la nivel astronomic, alinierea timpului pamantesc la cel cosmic. Dincolo de implicatiile universale, evenimentul stiintific reuseste sa dea noi semnificatii unei desfasurari de forţe creative care, spre deosebire de acesta, are loc in fiecare an: Gala Absolventilor sectiei de Moda si Design Vestimentar din cadrul Universitatii de Arta si Design Cluj-Napoca. Ajunsa la editia cu numarul 18, Gala UAD nu si-a sarbatorit anul acesta trecerea in maturitate, pentru ca maturizarea ei nu tine de o dobandire a unei varste biologice ci de o acumulare permanenta de creativitate si profesionalism.

Insumand un numar de 25 de colectii la nivel de licenta si 10 colectii la nivel de masterat, extra-secunda zilei de 30 iunei a constituit, cel putin pentru noi, un moment de respiro, de contemplare a tuturor elementelor ce au constituit, cu siguranta, o seara speciala.

Asa cum va anuntam zilele trecute, anul acesta am avut ocazia de a experimenta Gala UAD dintr-o perspectiva cu totul diferita: ca membrii ai juriului care a desemnat castigatorii Premiului Perwoll pentru Tineri Designeri. Pe langa cele doua colectii castigatoare, absolventii sectiei de Moda si Design Vestimentar au reusit sa ne surprinda cu propunerile lor pornind de la conceptele din spatele colectiilor si terminand cu modul de prezentare. La nivel de masterat, Florina Farcas, Cristina Teodora Mot, Carmen Chereches, Raluca Pop si Alexandra Ivascu, ne-au prezentat colectii coerente ce constituie, din punctul nostru de vedere, un inceput promitator al unui traseu notabil in moda din Romania si nu numai.

Farcas Florina prin intermediul colectiei intitulate Private/Public, ridica problema nevoii omului contemporan de a-si construi un profil comunicational. Colectie dedicata unui public masculin exploreaza cele doua zone in care profilul individului contemporan se contureaza (spatiul privat si cel public) prin suprapunerea suprafetelor transparente ale materialelor neconventionale si suprafetelor rigide. Piesele vestimentare au rolul de a proteja corpul, dezvaluindu-l prin intermediul unor mecanisme de deschidere. Transparentele de la nivelul gulerelor aplicate, a harnasamentelor si a unora dintre accesorii fac parte din jocul vizual propus de Florina Farcas. Raportul dintre spatiul privat si cel public ajunge sa contureze identitatea celor care ajung sa poarte aceste creatii.

Mot Teodora Cristina isi propune o cercetare asupra volumelor utilizand structuri si texturi textile. Colectia sa vizeaza prelucrarea texturilor, structurilor si formelor ce se gasesc in mediul natural. Transpunerea lor in vesminte se realizeaza prin impletirea si rasucirea firelor de lana cu scopul de a crea noi volume si texturi. O colectie epurata de culoare si surprinzatoare la nivel de textura.

Carmen Chereches  isi construieste colectia urmarind explorarea a doua spatii aparent separate: cel al realitatii si cel al fantasticului. Motivul labirintului, al visului si al reincarnarii, relatia dintre om si univers, genereaza noi modalitati de raportare la aceste doua spatii. Instabilitatea imaginarului este redata in colectia ei prin forme si structuri organice. Imprimeurile create chiar de ea prin tehnica serigrafiei sunt completate de structuri tricotate si decupaje ce ajung sa constituie ansambluri vestimentare aflate la confluenta celor doua lumi.

Popa Raluca imbina tricotaje cu materiale vaporoase intr-o colectie care urmareste sa celebreze doua, cele mai importante, momente ale vietii: nunta si inmormantarea. Dincolo de studiul spiritual efectuat de Popa Raluca, piesele ei, in special cele tricotate si accesoriile pretioase, reusesc sa contureze portretul unei femei diafane pentru care frumusetea corpului este mereu in concordanta cu frumusetea spiritului.

Ivascu Alexandra, castigatoarea Premiului Perwoll pentru Tineri Designeri, ne-a impresionat prin modul de expunere al conceptului din spatele colectiei sale. “Four Moments of Love” exploreaza diferite etape ale dragostei: indragostirea, pasiunea, rutina si separarea. Dincolo de gingasia executiei pieselor vestimentare, de atentia pentru detalii, Ivascu Alexandra construieste un micro-univers in care designul vestimentar interfereaza cu fotografia, cinematografia, muzica si poezia. Sustinuta de o coloana sonora semnata  Sigur Ros, colectia Alexandrei Ivascu a reusit cu siguranta sa creeze o altfel de interactiune intre public si produsul artistic.

Foto: Daniel Robu

Parte din informatiile legate de colectii provin din comunicatele absolventilor


In luna aprilie a acestui an va dezvaluiam surpriza placuta ce m-a asteptat intr-o mansarda din Cluj – Napoca, unde cinci tineri masteranzi ai UAD (Carmen Cherecheş, Florina Fărcaş, Diana Flore, Alexandra Ivaşcu şi Raluca Popa) si-au reunit fortele creative pentru a forma grupul M17 Designers. La data respectiva, cele cinci se lansau in aceasta formula punandu-ne la dispozitie pentru achizitonare atat piese din colectiile individuale cat si produse ale colectiilor de grup.

Urmatorul pas a venit cumva inevitabil, ca o confirmare si o conturare a identitatii grupului: M17.01

Prima colectie M17 Designers este, dupa cum ne spun componentele grupului “o colecţie cruise, pentru un public masculin ce prezintă produse purtabile. Accentul pe detalii, alăturarea de texturi inedite şi jocurile de structuri textile sunt elementele definitorii ale colecţiei.  Colecţia vizează siluete simple, oscilând între caracterul funcţional şi detalii conceptuale. Piesele vestimentare reflectă fuziunea dintre cele două genuri cu scopul de a feminiza personajul fără a- i elimina caracterul masculin.”  Personajul conturat in aceasta prima colectie evoca simplitatea omului contemporan, capabil sa combine elementele moderne cu cele traditionale.

Fotograf: Mihai Andrei Popa

Chiar daca toamna ne bate la usa, unele dintre piesele propuse de designerii M17 pot fi cu usurinta adaptate noului sezon.

Cum vi se pare prima colectie a grupului M17Designers?

Mansarda la Cluj cu vedere spre viitor

Un loc ascuns (deocamdata), intr-o cladire noua, protejata de trecutul unei cladiri vechi, o dupa masa schimbatoare de aprilie, o litera (M) si un numar (17)…toate aceste mici indicii, care par a nu avea legatura intre ele, ofera intrarea intr-un spatiu si intr-un concept gandit de sase fete talentate care ne ofera povestea unui inceput de drum.  Carmen Chereches, Florina Farcas, Diana Flore, Alexandra Ivascu, Raluca Popa si Sabrina Rusu, absolvente ale Universitatii de Arta si Design din Cluj Napoca si-au unit fortele si talentul in cadrul proiectului M17 Designers prin intermediul caruia doresc sa ne prezinte propriile lor colectii (vestimentare si de accesorii) chiar in spatiul in care acestea sunt gandite si traite…in mansarda in care locuiesc.

Evenimentul care a avut loc sambata nu s-a vrut a fi unul grandios, asa cum ne si marturisesc fetele, a fost mai mult un prilej prin care doritorii de frumos si nou sa poata patrunde in universul celor sase. Unele dintre creatii sunt chiar rezultatul lucrarilor de diploma, altele sunt proiecte personale recente, toate putand fi achizitionate la comanda. Exista si o pagina dedicata proiectului care poate fi accesata pentru mai multe detalii

O mini-afacere, un posibil concept store, o platforma de promovare, acestea ar fi unele din variantele de extindere pe viitor ale showroom-ului si ale proiectului prezentat de indraznetele locuitoare ale mansardei cu numarul 17. Orice s-ar intampla pe viitor, eu nu pot decat sa ma bucur ca exista artisti care nu se ascund dupa diploma de absolvire si care inteleg ca talentul pentru a fi descoperit, trebuie sa fie in primul rand expus. Felicitari fetelor si sper sa ne re-vedem cat de curand intr-o alta Mansarda cu vedere spre viitor.

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