Schimbarile, mai ales cele radicale, nu au prea facut parte din viata mea de pana acum. Din diferite motive, sau poate doar din comoditate, am ales mereu sa urmaresc si sa analizez schimbarile din jurul meu distantandu-ma de ele. Treptat, mi-am creat un spatiu privat in care ma simteam in siguranta, cu care ma identificam, in care puteam sa ma dezvolt in ritm propriu. Acest tip de spatiu cred ca e mai cunoscut sub denumirea de „zona de confort”.
Astfel ca, invitatia din partea echipei Vestige de a deveni noua lor imagine a insemnat pentru mine o provocare, din mai multe puncte de vedere. A fost o provocare din punct de vedere estetic (aceasta e prima data cand ma despart de culoarea mea de par naturala, e prima data cand am ocazia sa experimentez atatea tipuri diferite de machiaj si de coafura), a fost o provocare din punct de vedere al modului in care comunic si ma comunic exteriorului, si nu in ultimul rand, a fost o provocare din punct de vedere personal (am avut ocazia de a-mi deconstrui „zona de confort”).
Am acceptat aceasta provocare in primul rand pentru ca a venit din partea unor profesionisti in care am incredere. Daca cititi acest blog, stiti foarte bine ca am urmarit inca de la inceput activitatea salonului Vestige Atelier des Beaux Arts. Vestige este un proiect conceput de cei doi fondatori ai sai, Simina Cheteles si Raul Tisa din pasiune, dedicare, si dorinta de a impartasi celor interesati o altfel de viziune asupra frumusetii, o frumusete privita ca un atribut al personalitatii. Este de asemenea primul salon din Cluj care a fost alaturi de tinerii designeri clujeni oferindu-le un spatiu in care isi pot expune creatiile vestimentare spre cumparare (showroom-ul a fost inaugurat odata cu salonul Vestige Atelier des Beaux Arts, iar acum s-a mutat in cel de-al doilea salon Vestige, Vestige Centre Ville). Aceasta fiind doar una din multele colaborari frumoase dintre salon si zona designului vestimentar. Printre colaborarile de seama ale sale se numara colaborarea cu Gala UAD, cu Festivalul de film TIFF, cu cele mai de seama reviste de specialitate, ELLE si Harper’s Bazaar, participari la concursuri nationale si internationale workshop-uri tinute de experti din domeniul modei.
Al doilea motiv pentru care am acceptat provocarea de a deveni imaginea lor a fost transparenta de care au dat dovada in promovarea acestei imagini. Daca alte saloane aleg sa apeleze la modele profesioniste, Vestige a riscat de la inceput si a preferat sa reinventeze frumusetea neexplorata a unor femei obisnuite. Astfel ca, schimbarea de look devine ceva mai mult decat o simpla schimbare de look, ea implica o schimbare de atitudine si induce curajul de a explora diferitele ipostaze ale propriei feminitati. Cu ajutorul Siminei Cheteles care mi-a compus frumoasa nuanta de blond pudrat rose, al Lidiei Gligor care mi-a scos in evidenta feminitatea, prin machiaj, purtand creatiile talentatului designer Ovidiu Pop, accesorizate de bijuteriile unicat create de Raluca Buzura si gentile semnate INDEE, am intrat in pielea unor diferite tipologii feminine. Pe parcursul acestei transformari am avut ocazia sa joc diferite personaje, realizand in final ca fiecare dintre ele contribuie la construirea propriei mele identitati. Pot fi seducatoare, romantica, gingasa, rafinata, creativa, sofisticata. Descoperindu-mi aceste noi ipostaze, am realizat ca feminitatea poate fi cea mai subtila arma a unei femei, pentru ca ea confera frumusetii puterea de a deveni atemporala.
(scroll down for the english version)
Concept and Hairstyling – Simina Diana Cheteles
Make-up – Lidia Gligor
Fashion Designer – Ovidiu Pop
Jewellery Designer – Raluca Buzura
Bag Designer – INDEE
Photographer – Emil Costrut
Changes, especially radical ones, have never been an important part of my life. For various reasons, or just out of convenience, I always chose to follow and analyze the changes around me by distancing myself from them. Gradually, I managed to create a private space where I felt safe, a space in which I found myself, and where I was able to grow at my own pace. This kind of space I think it’s better known as the “comfort zone”.
So, the invitation that came from the Vestige team, to become their new image represented a challenge for me, from different aspects. It was a challenge from an aesthetic point of view (this was the first time I changed the color of my hair, the first time I experience such a wide range of hairstyles and make-ups), it was a challenge for the way in which I usually communicate my identity to the world, and last, but not least, it was a challenge from a personal point of view (I had the opportunity to finally deconstruct my comfort zone)
I accepted this challenge first of all because it came from a team of professionals in whom I trust. If you are followers of my blog, you already know that I have been following and supporting the activity of Vestige Atelier des Beaux Arts. Vestige is a project conceived by its two owners, Simina Cheteles and Raul Tisa, out of passion, dedication, and the desire to share a different vision of beauty, a beauty regarded as an attribute of personality. It is also the first beauty salon in Cluj which supported young designers by offering them a space where they could showcase their designs (the designers showroom was open at the same time as Vestige Atelier des Beaux Arts, but it was recently moved and rebranded inside the second Vestige beauty salon, Vestige Centre Ville). This is just one of the many special collaborations between Vestige and the fashion design domain. Among the most notable collaborations there is the collaboration with the UAD Gala, with the TIFF Film Festival, with ELLE and Harper’s Bazaar, participations in national and international competitions, workshops organized by the salon in Cluj, held by experts from the fashion field.
The second reason for which I accepted the challenge of becoming their image was due to the transparency they have shown in promoting their image in the past. If other salons turn to professional models for their campaigns, Vestige chose to take a risk, even from the beginning, and preferred to reinvent the unexplored beauty of an ordinary woman. Thus, a makeover becomes more than a simple change of look, it also implies a change of attitude and gives you the courage to experiment the different aspects of your own femininity. With the help of Simina Cheteles, who dyed my hair in this beautiful shade of powdered pink blonde, and of Lidia Gligor who highlighted my feminine features through make-up, by wearing the design pieces created by the talented Ovidiu Pop, accessorized by designer jewellery made by Raluca Buzura, and INDEE handbags, I managed to portray different types of feminine beauty. Throughout this transformation, I had the opportunity to play with different characters in which I discovered bits and pieces of my own character. I discovered that I can be seductive, romantic, delicate, refined, creative, sophisticated. By discovering new facets of my own femininity, I realized that femininity can be women’s most subtle weapon, because it offers beauty the power to become timeless.
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